Helloo! I wanted to update you guys as to what i have been working on these past few weeks. My Aice Media teacher assigned a project were we had to go in team of 3-4 member and make a marketing and distribution plan for a new up and coming artist. My group and I worked on social media sites, websites, videos, and merchandise. We thought that these would be a great strategic plan to widely spread the presence of a new artist. Before everything we made some case studies to understand what pop rock audiences are looking for and how the bands became known.
The two case studies that my group worked on were Muse and The Red Hot Chili Peppers. These two groups fall under a well known music company named Warner Bros Record. The Warner Bros is a subdivision of The Warner Brother Studios. The music company was founded in March 19, 1958. They are currently focused on music like pop, hip hop and rock music. Muse has recorded around 8 albums and evolved in the late 90s with alternative rock. In 2010, they received a best rock album award for their album “Resistance” and again in 2015 for their “Drones” album. Some of their distribution techniques are CD’s, DVD’s and streaming services like : itunes, Youtube, Soundcloud, Amazon Music, and spotify. Muse also sells merchandise which is available on their website. The Red Hot Chili Peppers is an American rock band formed in Los Angeles, California in 1983. They have sold over 60 million albums worldwide. They have created around 19 albums. One of their methods of distribution is doing shows. Their current hit songs are “Go Robot” (2016), “Goodbye Angel”(2016), and “Sick Love” (2016). They also sell merchandise on their website. They marketed an interactive music video where the viewer is engaged in controlling the camera. Each time the viewer watches the video, they get to focus on different aspects of the band and video. This is a great marketing technique to get a lot of views on their videos. Their music is available in Youtube, Apple music, Spotify, Deezer, Pandora, Play music, iHeartRadio and Tunein. This information allowed us to think of similar strategies that would allow us to take our artist to another level. We came to the conclusion that our targeted audience is 14 and older. They also tend to be more men than women listen to this type of music. Knowing the age range we decided to spread our social media presence through Instagram and twitter. We also created a website where the audience can find information about the band, we post daily blogs, merch is on display, links to our social media accounts, our music video is also on it, and the follower can hear some of the music.
My group created a six step marketing plan. The first step would be to introducing the artist in a bar. This bar would be The House of Blues. The Second Step would be that the Damian Zane (the artist) attends radio talk shows, late night and morning shows. Such as BBC 1, Good Morning America, The Late Late Show with James Corden, and The Tonight Show with Jimmy Fallon. Then we would go to step 3 which is that Damian Zane will perform in different music festivals like: Coachella and Lollapalooza. Step 4 leads to Damian Zane opening up with Muse and Red Hot Chilli Pepper. Step 5 proceeds to going on tour. The tour will be around the United States. There will be merchandise available at each show. Each show will in famous cities like Seattle, Los Angeles, New York, and Houston. Our last Step involves Damian Zane making his presence known in video games like Playstation and Xbox.
I believe that this project contributed greatly to the way I’m going to compose my portfolio project. I now know what it takes to build a platform for a new up and coming artist. I learned how to work with a big group that contributing ideas, we listened to each others perspective, and understood what was the best decision for the group as whole. I liked this portfolio project because it also enable me to understand how music was created and how it was distributed by a well known company. I believe that because of the portfolio project i am ready to compose a marketing strategy and distribution strategy. I have also learned many great techniques in order to make a great music video for the viewers to enjoy.
Instagram - @damian.zane
https://drive.google.com/file/d/1vxctvMvAuNyPTGgA1iCzKXDzrs6aAIyG/view?usp=sharing
; Twitter - @damianzane2
https://drive.google.com/file/d/1FxjvpGaJdDi2OzWghgz8sDSFVyh48cHP/view?usp=sharing